P&G threatens to pull ad spend if platforms don’t take ‘systemic action’ over racial equality

MarketingWeek

P&G’s chief brand office Marc Pritchard has warned media channels, networks, platforms and programmes that it will pull ad spend if they do not accurately and respectfully portray Black people.

FMCG giant Procter & Gamble has launched a comprehensive review of its media buying to ensure that all channels, networks, platforms and programmes on which it advertises accurately and respectfully portray Black people.

Speaking today (24 June) at Cannes Lions Live, chief brand office Marc Pritchard said the review will ensure its ads do not appear next to content it determines is “hateful, denigrating or discriminatory”. That goes for portrayal of Black people and “all people”. It comes amid global protests over racial injustice and the growth of the Black Lives Matter movement.